For Brands
That Don't Follow.
They Lead.
Elevating style and defining identity through deliberate, high-impact digital work.
What do I actually do?
- › I design with intention.
- › Every layout has a hierarchy.
- › Every colour has a mood.
- › Every visual has a reason to exist - otherwise, it gets deleted.
I think in grids, speak in typography, and see colours in hex codes before I see them in words. Design isn't just my job but it's the lens through which I look at everything.
I'm Muskan Baid, a graphic designer who obsesses over the details people pretend not to notice.
I work confidently across the Adobe Suite - Photoshop for precision, Illustrator for identity, InDesign for structure - and I blend that with a strong hold over AI tools to speed up creativity without losing the human touch.
My workflow sits at a sweet spot:
logic + instinct, strategy + aesthetics.
Process & Philosophy
I love building visual systems that are clean, bold, and consistent. From branding to social media to digital visuals,
I make sure everything feels cohesive, balanced, and unmistakably “designed,” not just arranged.
Along with visuals, I also handle social media management and content writing,
which means I shape how a brand looks and how it speaks. Design sets the tone; content carries it forward.
If you want someone who understands design psychology, reads spacing like body language,
and doesn't hesitate to tell you when your layout is screaming for help! Hi. I'm that designer.
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The Muskan
Baid Method:
Beyond the Brief
In a sea of sameness, your brand needs an anchor. I don't just execute; I immerse myself in your vision to unearth the raw, compelling narrative that connects deeply with your audience. It's not about trends-it's about legacy building.
Product Campaign
Conceptualized and launched a new product under an existing brand, Pilgrim. From product ideation to social media visuals, the campaign focuses on positioning, storytelling, and how the brand would realistically introduce the product to its audience.
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Brand Identity
Built a brand from scratch - from raw sketches to a fully functional visual system. Defined the logo, variations, stationery, and packaging to ensure the brand looks consistent, intentional, and scalable across every touchpoint.
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Wedding Invite
Designed a complete wedding identity, starting with a custom couple logo and extending to all wedding stationery. Every element - invites, banners, standees, itineraries, and signage - followed one cohesive visual language.
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Event Planning
Created a hypothetical event campaign for a local train concept, covering both offline and digital assets. Designed banners, standees, and social media content to show how an event can be visually promoted end-to-end.
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SMM & Content Writing
Boost your brand's voice with our expert SMM and content writing services. We craft compelling narratives and engaging posts that resonate with your audience, driving interaction and growth across all social media platforms.
Let's Create Something
Together
Have a project in mind or just want to say hello? Drop me a message and I'll get back to you as soon as possible.
Get in Touch
Whether you need branding, digital design, or social media management, I'm here to help bring your vision to life.